The appointment is part of a broader strategic initiative at emagine, which aims not only to upskill employees, develop internal AI tools, and deliver AI projects for clients, but also to launch its own AI products on the market.
“It is a great honor to become the first Chief AI Officer in emagine’s history,” says Christian Pedersen. “We are facing one of the greatest technological transformations in human history. AI will reshape virtually every role and industry. For emagine, this represents both a significant business opportunity and a major responsibility - one I look forward to taking on.”
The new AI practice reflects the fact that AI has become a key strategic focus for emagine. The Danish consultancy is experiencing strong interest from companies and public organizations wanting to integrate AI as the next step in their digital transformation.
In recent years, Christian Pedersen has developed a number of internal AI tools, including software that helps identify the right profiles for a given task from emagine’s network of more than 500,000 associate consultants. Leveraging an AI tool that searches and navigates large datasets, emagine ensures it always fields the A-team, combining top-tier expertise with highly specialized talent.
For the first time, emagine will also develop and sell its own AI products. Christian Pedersen and his team have developed a major new AI tool for the market, to be launched in 2026 and to mark the first step in this new strategic direction.
“With this strategic approach, emagine becomes a central part of the AI value chain in Europe - not just as an advisor, but as a true technology partner. We see the development of new AI products not only as a significant business opportunity and a new core competency for emagine, but as a potential new business model for the consulting house of the future. Christian Pedersen will play a key role in that journey,” says Anders Gratte, CEO of emagine.
We see the development of new AI products as a potential new business model for the consulting house of the future. Christian Pedersen will play a key role in that journey
Anders Gratte, CEO of emagine
Christian Pedersen assumes his new role with immediate effect.